The 13th Edition of Bangalore Fashion Week Winter Festive Online, powered by Snapdeal, was held this year at the Sheraton at Brigade Gateway from 23rd to 26th July. The theme for this year was Streetside Boulevard – an interpretation of trends from the streets of New York, Paris, Milan & London.
I attended the final day, 26th July after a crazily hectic week. The venue for Bangalore Fashion Week was done up quite well – the lounge area was set up with an adorable model of a London phone booth (though I’d have loved a Tardis 😀 but oh well, maybe at Comic Con!), a hair makeover station by Jean-Claude Biguine & a designer collection on display. I observed that applique work and netted fabric seemed to be a recurring theme in both the Chintan & Maneka show and the designer pop-up boutiques at the event.
Of the two shows I attended at Bangalore Fashion Week, Snapdeal’s presentation was pleasantly engaging. The collection showcased designs from some of the most renowned names in the Indian fashion industry – Manish Malhotra, Ritu Kumar, Nida Mahmood, Varun Bahl and a whole lot of others. In addition, it also will include apparel from fashion brands like Vero Moda and others.
I was present as part of the Media with other fashion bloggers, though I couldn’t stay for the grand finale with Rina Dhaka. It was a little surprising that mobile phone photography was not allowed, considering the importance of Instagram in top runway shows, but it made for a good experience as we’d rely entirely on memory like in the old days 🙂
The runway was transformed into a mini street, as models pranced, winked and jived while modelling different kinds of silhouettes. Hipster chic with the gents wearing stylized suits, bold eyewear frames, structured blazers and shorts with lots of prints, sweeping maxi skirts, short denim skirts & jumpsuits, asymmetrical metallic blazers & lots more. What I loved about the show was that there was something in it for everyone, with room to experiment and create your own personal style from the pieces that were modelled. Men’s fashion has a long way to go in this country, so I personally was happy to see the thought that had evidently gone into the entire menswear collection too.
I wore a sequinned and beaded Promod top, black skinny jeans and metallic heels. You can check out a few pics I took at Bangalore Fashion Week on Instagram.
The thought behind the show was fun, and designed to capture the imagination of everyone in the audience – it’ll be fun to see the Bangalore Fashion Week collection as it goes live on Snapdeal. Designer fashion wear online as a market is constantly growing and India has a long way to go in this area, so this is quite a welcome initiative.