It may sound like a cliche but time really does fly. This blog, aka the first project I started without a clue of the hows and whys, is now three years old! It seems like just yesterday I bought the domain and wrote my very first post. The past 3 years have been a rollercoaster of fun projects, challenges and letdowns, as well as tons of learning.
I didn’t really have a celebration – there was no special cake or feature. But what I loved were all the comments from my fellow bloggers and readers congratulating me on my milestone! It’s always so good to know your work is valued and that you have an impact on people who follow you.
Back when I started the blog, I never honestly expected it to get as popular as it has. It was my creative outlet, my one space where I could express myself and my personal style and opinion. Brand collaborations began to pour in, my very first being Adidas. Fast forward 3 years later, and I’ve won an award for my writing, been a finalist at the Better Homes and Gardens Influencer Awards, gone on the radio, and been a panelist at events. I’ve worked with some of the best brands from across the country.
After a while though, the influencer landscape shifted. A lot of new girls began coming in, and not necessarily for the right reasons. After a point it became more about showing off, of deciding someone’s worth based on Instagram followers or number of collabs. It trickled down to me and made me feel bad about myself so many times. It’s only human after all, to feel left out sometimes when seemingly everyone gets something. That made me retreat a little, and I reduced the frequency of my blogging. Funny isn’t it!
But the past couple of months I decided to shift my focus. From caring about what people think, to owning my style. To working creatively on brand pitches. To knowing what I’m worth and sticking to it. To building relationships than just going by one time meetings. And now, I try to reach out to brands on my own too. But more importantly I’ve started working on my own creative projects. Because that’s why I started this!
I have gotten back to reviewing products I try, and styling outfits for the fun of it. I have also become a lot more selective of the events I choose to go for, because most of all I would like to share experiences with you guys that are truly interesting! If you have any requests on the kind of posts I should do, please let me know as well.
I’m happy to have a few young women who have messaged me, who like my work or look up to me or are just glad to connect. I’m happy to have had the opportunity to work with some of the best brands in the country and internationally. And I’m grateful for some of the fantastic people I’ve met and connected with along the way!
My vision for this space is to talk styling, fashion and other things I love with PURPOSE. To create something meaningful for my audience to consume. Something that hopefully will make them smile, or think, or want to do something fun.
Lately I have been intrigued by the idea that people don’t read anymore. I’m a 90s kid, and we were the transitional generation. We’ve seen life with and without smartphones and internet, and it makes me wonder: was internet really 100% a good thing? We have access to so much information and we can talk to people from anywhere in the world! I have a couple of blogger friends from all over the world and we connect so well.
It’s become an age of instant gratification now though. In the race to prove that we’re cool and pretty and interesting, we’re sacrificing a lot.
We take up any collab that comes our way without trying to establish a voice, a style or even our worth. Call only our friends for projects we know about, then complain about nepotism. Expect honesty but praise every product as long as we’re paid. Hob-nob with everyone socially, even if they’re actually creeps in disguise. Case in point, a renowned figure in the food scene recently made comments on my body, calling it a ‘compliment’. In the #MeToo era it came as a shock but who knows how many people have brushed this off as ‘harmless’ just so they can be in that circle?
In this kind of an atmosphere, I want to take a step back and embrace my role as a creator again. I have also started trying my hand at making videos on my Instagram and my very fledgeling YouTube channel. I’ve started looking for all kinds of inspiration for my shoots from nature to things I love to issues I care about. I have started surrounding myself with people who inspire me, who think similarly and want to effect change.
This post is also a HUGE thanks to all of you who read my blog/follow me on social media and interact with my work. As well as the wonderful PRs and other bloggers I’ve met along the way. All of you give me so much hope and strength to keep creating!
So here’s to the coming years – I may not make 5 figures from my blog but if it’s had an impact on even a small number of people, I’ll sleep well.